How much does Caliber Web Studio cost?

Caliber Web Studio offers three managed monthly plans: Starter at $197/mo, Growth at $397/mo, and Domination at $697/mo. There is also a one-time Startup Complete package starting at $5,000. Self-serve add-on tools start at $29/mo. All monthly plans require $0 down.

Is there a contract or long-term commitment?

No contracts. All monthly plans are month-to-month. You can cancel anytime with 30 days notice. We earn your continued business every month.

What is included in the Starter plan?

The Starter plan at $197/mo includes a custom AI-optimized website (up to 5 pages), an AI chatbot widget, Google Business Profile setup, local SEO and AEO schema markup, SSL security, and a monthly performance report.

What is the difference between Starter and Growth?

Growth adds review management (SMS + email requests, smart routing, targeting 5-10 new reviews/mo), social media auto-posting (8 posts/mo to Facebook and Instagram), and 4 AI-written blog posts per month. It also includes a monthly strategy call.

What does the Domination plan include that Growth does not?

Domination adds AI citation tracking (weekly monitoring of ChatGPT, Perplexity, Gemini, and Google AI Overviews), an AI phone receptionist, a full automation suite (missed-call text-back, appointment reminders, 5-touch nurture sequences), and dedicated account management with same-day response.

Do you offer self-serve tools without a managed plan?

Yes. Caliber Web Studio offers standalone self-serve tools starting at $29/mo: a Live Google Review Widget, an Embeddable Quote Calculator, SMS Reminder and Deposit Capture, and an AI Lead Capture Chatbot. These tools work on any existing website with a simple embed code.

What is the Startup Complete package?

Startup Complete is a one-time $5,000+ package that delivers everything a new business needs in 48 hours: LLC formation guidance, domain and email setup, a full website with AI chatbot, a brand kit, social media accounts, 30 days of scheduled content, and email/SMS automation.

Yes. You own all content, copy, and design assets. With a managed monthly plan the hosting and maintenance are included in your subscription. If you cancel, we provide a full export of your site files.

Transparent Pricing

Pricing — Simple Monthly Plans

$0 down. We build it first. You only pay when you love it.

Quick Answer

Caliber Web Studio offers three managed monthly plans — Starter at $197/mo, Growth at $397/mo, and Domination at $697/mo — plus a $5,000 Startup Complete one-time package. Self-serve add-on tools start at $29/mo and work on any existing website. No contracts. $0 down.

Starter

$197/mo

billed monthly · $0 upfront

✓AI-Optimized Website
✓AI Chatbot Widget
✓Google Business Profile Setup
✓Schema Markup & Local SEO
✓Basic Client Dashboard
✓SSL & Security Updates
✓Monthly Performance Report

What's Included — Full Comparison

Feature	Starter	Growth	Domination
Custom Website	✓	✓	✓
Mobile Optimized	✓	✓	✓
AI Chatbot	✓	✓	✓
SEO + AEO Setup	✓	✓	✓
Google Business Profile	✓	✓	✓
Same-Day Edits	✓	✓	✓
Monthly Blog Posts	—	4/mo	8/mo
Review Generation	—	✓	✓
Social Media Posts	—	8/mo	12/mo
Competitor Monitoring	—	—	✓
AI Citation Tracking	—	—	✓
Priority Support	—	—	✓
Dedicated Growth Call	—	—	Monthly

What Every Feature Actually Means

Expand any row to see exactly what's delivered, the SLA, how much effort you need to put in, and what it would cost to buy separately.

A custom-coded website built specifically for your business. No templates. No drag-and-drop builder. Each site is engineered from scratch to rank in your city for your services.

What's Included

✓Up to 5 pages (Home, About, Services, Contact, Blog)
✓Professional copywriting with AI assistance
✓Midjourney-generated realistic photos — no generic stock
✓SSL certificate and fast hosting included
✓Monthly content updates: text changes, image swaps, small additions
✓90+ Google Lighthouse score target

SLA / Turnaround

Full site delivered in 7 days from kickoff questionnaire.

What You Have to Do

You fill out the onboarding questionnaire (15 minutes). We build everything else.

What It's Worth Separately

Agencies charge $3,000–$35,000 for an initial build, plus $100–$500/mo for maintenance. You get both for $197/mo.

Designed mobile-first — the smallest screen is the primary build target, not an afterthought. Over 60% of local service searches happen on a phone.

What's Included

✓Responsive layout tested from 375px (iPhone SE) to 1440px (desktop)
✓Tap targets, font sizes, and spacing built for thumb navigation
✓Core Web Vitals optimized: LCP < 2.5s, CLS < 0.1
✓Mobile-specific CTAs (click-to-call, sticky bottom bar for directions)

SLA / Turnaround

Every site ships mobile-optimized. Verified before launch against all breakpoints.

What You Have to Do

Zero. Mobile is the default, not an upgrade.

What It's Worth Separately

Mobile performance audits alone cost $500–$2,000 at agencies. Ongoing mobile optimization is typically a separate retainer.

A custom-trained AI assistant embedded on your site. It answers customer questions, captures lead info, and books appointments 24/7 — trained on your specific business, not a generic bot.

What's Included

✓Configured with your services, pricing, FAQs, hours, and location
✓Captures name, email, phone, and reason for visit from every visitor
✓Real-time notifications sent to your phone for qualified leads
✓Calendar integration for direct appointment booking
✓Monthly conversation review — responses improved based on real data
✓24/7 availability, <2 second response time

SLA / Turnaround

Live within 48 hours of site launch. Response improvements within 5 business days of request.

What You Have to Do

Zero. You fill out the onboarding questionnaire. We train the chatbot on your business.

What It's Worth Separately

Tidio starts at $29/mo and Intercom at $39/mo — neither is pre-trained on your business, and both require a learning curve to set up.

Full technical and local SEO built into every page, plus Answer Engine Optimization so your business gets cited when customers ask AI tools (ChatGPT, Perplexity, Google AI Overviews) for what you offer.

What's Included

✓On-page SEO: meta titles, descriptions, header tags, alt text, internal linking
✓Schema markup: LocalBusiness, FAQ, Service, Review — validated before launch
✓Google Search Console connected and configured
✓Initial citation submissions: Google, Bing, Yelp, Apple Maps, Facebook
✓5–10 local search terms researched and targeted per site
✓AEO-formatted content: FAQ sections, direct answers, structured for AI citation

SLA / Turnaround

Fully implemented at launch. Keyword ranking data visible in first monthly report.

What You Have to Do

Zero. You provide business info. We handle all technical implementation.

What It's Worth Separately

Local SEO agencies charge $750–$2,000/mo for what is included here. AEO as a standalone service doesn't exist at a reasonable price yet.

Full setup and ongoing optimization of your Google Business Profile — the listing that appears in Google Maps and local search results when customers search for businesses like yours.

What's Included

✓Profile completion: categories, description, hours, photos, attributes, service areas
✓Initial photo upload (yours or Midjourney-generated)
✓Monthly profile check and update to keep the listing competitive
✓Review strategy connected to the profile (Growth and Domination)

SLA / Turnaround

Setup complete on site launch day. Monthly updates within the first 7 days of each month.

What You Have to Do

Grant profile access. Provide existing photos if you have them (optional).

What It's Worth Separately

GBP management services charge $150–$300/mo for what is included here.

Edit and content update requests are turned around in 48 business hours or less. Text changes, image swaps, new service additions, link updates — no waiting, no tickets, no extra charges.

What's Included

✓Unlimited minor edit requests (text, images, links, small layout changes)
✓Blog post updates and additions
✓Service description updates as your offerings evolve
✓Direct communication with Darrin — no support ticket queues

SLA / Turnaround

Acknowledged same business day. Completed within 48 business hours.

What You Have to Do

Send a text or email describing the change. That is all.

What It's Worth Separately

Agencies bill $75–$150/hour for edits. At that rate, two small changes per month justify the entire Starter plan cost.

Note: This covers ongoing edit requests after launch, not the initial build timeline (7-day standard delivery).

Long-form SEO and AEO-optimized blog posts written for your business and published every month — targeting local search keywords and formatted to earn citations from AI search engines.

What's Included

✓Growth: 4 posts/month | Domination: 8 posts/month
✓Each post targets a specific local search keyword you are not yet ranking for
✓Written to the AI Visibility Blog Playbook standard (CWS proprietary)
✓FAQ sections structured for Google AI Overviews and Perplexity citations
✓Midjourney-generated featured image for every post
✓Internal links to your service pages built into every post
✓Published directly to your site — zero effort from you

SLA / Turnaround

Posts delivered and published within each calendar month.

What You Have to Do

Optional: approve topic clusters if you have preferences. Otherwise, we handle everything.

What It's Worth Separately

Professional SEO content agencies charge $200–$500 per post. Growth plan's 4 posts = $800–$2,000/mo in content value.

Automated review request sequences that turn every completed service into a potential 5-star review — with smart routing to keep negative feedback private before it goes public.

What's Included

✓Automated SMS + email review requests triggered after service completion
✓Smart routing: satisfied customers → Google or Yelp, unhappy customers → private feedback first
✓Review monitoring dashboard across Google, Yelp, and Facebook
✓Response templates for positive and negative reviews (you respond in <60 seconds)
✓Monthly review performance report
✓Goal: 5–10 new reviews per month per client

SLA / Turnaround

Sequence activated within 48 hours of Growth plan start.

What You Have to Do

Provide customer contact info after service. We handle the sequences, routing, and monitoring.

What It's Worth Separately

NiceJob charges $75/mo, Birdeye $299+/mo, Podium $399+/mo. You get the same outcome built into your plan.

AI-generated social media posts written, designed, and published for your business every month — no logging in, no writing, no design tools.

What's Included

✓Growth: 8 posts/month | Domination: 12 posts/month
✓Platforms: Facebook and Instagram
✓Mix of promotional, educational, and engagement content
✓AI-generated captions and hashtags optimized for local reach
✓Brand-consistent visuals (Midjourney + Canva templates)
✓Scheduled and auto-published — you never have to touch it

SLA / Turnaround

Month 1 content calendar delivered by Day 14 of subscription.

What You Have to Do

Zero. A copy of your logo and brand colors is enough to start.

What It's Worth Separately

Social media management agencies charge $300–$1,500/mo for what is included here.

Ongoing tracking of where your local competitors are ranking and being cited — so every strategic decision is based on real gap data, not guesswork.

What's Included

✓Competitor keyword ranking analysis for your top 10 target terms
✓Identifies where competitors are cited by AI tools (Perplexity, ChatGPT, Gemini) and you are not
✓Monthly gap report: what they are doing, what you can do better
✓Content and optimization recommendations driven by competitor data

SLA / Turnaround

Included in the monthly AI visibility report.

What You Have to Do

Zero. You provide competitor business names at onboarding (optional — we research them ourselves otherwise).

What It's Worth Separately

SEO competitive analysis via Semrush or Ahrefs runs $99–$299/mo just for the tool access, before any analysis work.

Weekly monitoring of whether your business gets cited when potential customers ask AI search engines the questions your business should be answering.

What's Included

✓Weekly scans across Perplexity, ChatGPT, Gemini, and Google AI Overviews
✓Tracks which queries cite your business — and which should but don't
✓Identifies content gaps driving missing citations
✓Content strategy adjustments based on citation data
✓Full monthly AI visibility report with citation trends

SLA / Turnaround

Baseline established in month 1. First citation trend report delivered in month 2.

What You Have to Do

Zero.

What It's Worth Separately

No affordable standalone tool exists. Enterprise AI citation tracking starts at $499+/mo. This capability is unavailable to small businesses outside of Caliber.

Same-day response on everything — requests, questions, issues, strategy. Domination clients do not wait.

What's Included

✓Direct access to Darrin via phone, text, and email
✓Same-day response on all requests — not business days, same day
✓Proactive outreach when Darrin spots something to fix or optimize (you don't have to ask)
✓No ticket queues, no automated reply sequences, no "we'll get back to you in 3–5 days"

SLA / Turnaround

Same-day response. Period. Domination clients are the top of the queue.

What You Have to Do

Reach out however you prefer.

What It's Worth Separately

Dedicated account managers at mid-size agencies run $500–$2,000/mo as a standalone add-on.

Bi-weekly calls with Darrin focused on growth strategy, performance review, and proactive optimization — not just answering questions, but actively managing your growth.

What's Included

✓Bi-weekly calls or Loom video check-ins (call or async per your preference)
✓Performance review: rankings, leads, reviews, AI citations
✓Strategy discussion: what is working, what to prioritize next month
✓Proactive recommendations — Darrin brings the agenda, not just responds to yours
✓Accountability: are the recommendations from last month implemented?

SLA / Turnaround

Bi-weekly cadence maintained. Darrin initiates scheduling.

What You Have to Do

Show up to the call. Darrin prepares the agenda.

What It's Worth Separately

Growth plan includes a monthly strategy call. Domination doubles the frequency and adds proactive account management.

Note: Growth plan clients receive a 30-minute Monthly Strategy Call. Domination upgrades this to dedicated bi-weekly management.

Self-Serve Floor Tier

Not Ready for Managed? Start With a Tool.

Plug any of these into your existing website in minutes. No designer, no developer, no agency required.

Live Google Review Widget

$29/mo

Display your live Google reviews directly on your website. Auto-updates as new reviews come in. Simple copy-paste embed code.

✓Live Google data pull
✓Customizable display widget
✓Copy-paste install
✓Works on any platform

Learn More →

Embeddable Quote Calculator

$29/mo

Interactive pricing calculator that generates instant quotes and captures lead info. Built for your industry and services.

✓Custom pricing logic
✓Lead capture form
✓Email notifications
✓Works on any platform

Learn More →

SMS Reminder + Deposit

$49/mo

Automated SMS reminders sent before every appointment. Optional deposit collection to lock in the booking and cut no-shows.

✓Automated SMS sequences
✓Deposit capture link
✓Appointment sync
✓Reduces no-shows ~70%

Learn More →

AI Lead Capture Chatbot

$49/mo

Conversational AI widget that qualifies visitors, answers common questions, and captures contact info 24/7 — even while you sleep.

✓24/7 lead capture
✓Custom Q&A training
✓CRM/email delivery
✓Works on any platform

Learn More →

💡These tools work on any existing website— Squarespace, Wix, WordPress, Shopify, or anything else. You don't need to switch platforms or hire a developer. Just copy-paste the embed code and you're live. Tools are sold separately and stack with any plan.

See All Self-Serve Tools →

Built for Your Industry

Industry Bundles — Save $50/mo

Pre-configured plan + tool stacks matched to specific industries. Everything works together on day one.

Med Spas & Aesthetics

Med Spa Stack

✓Growth Plan ($397/mo)
✓SMS Reminders + Deposit ($49/mo)
✓AI Lead Capture Chatbot ($49/mo)

$445/mo$495/moSave $50/mo

Contractors & Trades

Trade Stack

✓Growth Plan ($397/mo)
✓Embeddable Quote Calculator ($29/mo)
✓AI Lead Capture Chatbot ($49/mo)

$425/mo$475/moSave $50/mo

Salons & Barbershops

Salon Stack

✓Growth Plan ($397/mo)
✓SMS Reminders + Deposit ($49/mo)
✓Live Review Widget ($29/mo)

$425/mo$475/moSave $50/mo

Gyms & Fitness Studios

Gym Stack

✓Starter Plan ($197/mo)
✓SMS Reminders + Deposit ($49/mo)

$196/mo$246/moSave $50/mo

Any Industry — Maximum Growth

Full Domination Stack

✓Domination Plan ($697/mo)
✓All 4 Self-Serve Tools ($156/mo)

$803/mo$853/moSave $50/mo

Bundle pricing applied automatically at checkout. Contact us if you need a custom configuration.

One-Time Investment

Launch Your Entire Business

Everything you need to go from idea to fully operational — website, brand, AI systems, and legal setup — delivered in 48 hours.

48-Hour Delivery

Startup Complete

$5,000

starting price · one-time

Custom scope up to $15,000 depending on brand complexity and business needs.

✓LLC formation assistance + EIN registration guidance
✓Business bank account setup guidance
✓Domain + professional email
✓Full 5–7 page website + AI chatbot + Google Business Profile
✓Brand kit (logo, colors, fonts, social templates)
✓Social media accounts created & branded (3 platforms)
✓30 days of content scheduled & queued
✓Email/SMS automation setup
✓Pitch deck + one-pager
✓Everything delivered in 48 hours

Managed vs. Self-Serve — Which Is Right for You?

Not sure whether to hire us to run everything or just grab a tool? Here's the honest comparison.

	Managed Plans $197–$697/mo	Self-Serve Tools $29–$49/mo
Who runs it	We handle everything	You manage it
Setup time	48 hours — we build it	Minutes — copy-paste embed
Website required	We build yours	Works on your existing site
SEO & content	Done-for-you monthly	Not included
Support	Dedicated account team	Email support
Monthly cost	$197–$697/mo	$29–$49/mo per tool
Best for	Busy owners who want growth without doing the work	Cost-conscious owners who have time to DIY

Get a Free Consultation Browse Self-Serve Tools

Pricing FAQ

Is there a contract?

No contracts, ever. All monthly plans are month-to-month. Cancel with 30 days notice. We earn your business every month.

Do I pay anything upfront?

$0 down. We build your website first. You only pay your first monthly invoice once you approve the final mockup.

Do I own my website?

Yes — all content, copy, and design assets are yours. If you ever cancel, we export your full site files so you keep everything.

Can I switch plans later?

Yes. Upgrade or downgrade at any time. Changes take effect on your next billing cycle with no penalty.

How fast can you get my site live?

Most websites are live within 48 hours of your onboarding call. Complex or custom builds may take up to 7 business days.

What if I already have a website?

We can either redesign it or leave it in place and add self-serve tools. We work with any existing platform.

Do the self-serve tools work without a managed plan?

Yes. Tools are completely standalone. They install on any website — Squarespace, WordPress, Wix, Shopify, or custom — with a simple embed code.

What happens if I cancel?

Just give us 30 days notice. We hand over all your files and assets. No penalty, no games. We want you to win either way.

Got More Questions?

We've answered the most common ones.

Timelines, ownership, cancellation, and more — all in one place.

Browse the Full FAQ Talk to a Human